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What
I Know that May Surprise You
Alan Cooper
Founder and Chairman of the Board, Cooper Interaction Design, USA
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In
the boom and bust of high technology, it’s often a case of “Those who
know aren’t talking, and those who are talking don’t know.” The
problem isn’t getting advice, it’s determining which advice is right and
which is wrong. After nearly thirty years designing and creating software,
Alan Cooper has learned a thing or two. Actually, he’s learned seven
things, and he wants to share each of them with you. Each lesson was learned
the hard way, in the entrepreneurial crucible of his firm, Cooper
Interaction Design, where a failed project can mean a failed business. Each
lesson will help you design and many of them will surprise you by
contradicting widely held common wisdom. Come and learn what Alan knows.
Biographical
Information:
Alan's
passion for humanizing technology and his experience as an inventor
and software programmer provide the vision and focus for Cooper's
wide range of GOAL-DIRECTED® services. Known among the digerati as
a leading authority on customer experience, the "father"
of Visual Basic, and a longtime champion for the interaction design
discipline, Alan is the author of two best-selling books: About
Face: The Essentials of User Interface Design, and The
Inmates Are Running the Asylum, and is in demand as a speaker on
customer-centered issues worldwide.
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